Hi there, do you have taken into account in your analysis that Celsius has signed a distribution agreement with Suntory Beverage & Food Benelux for Belgium and Luxembourg on the 17th of March?
In the article, it is said: "The expansion follows successful launches in Australia, France, Ireland, New Zealand and the United Kingdom".
Hi Maxime, I addressed this in my initial analysis from October. However, I don’t think this partnership alone is enough for rapid international growth. Imo a stronger distribution partner is needed. With Celsius generating $74 million in international sales, it could take years to reach significant scale at their current pace.
Sorry I misunderstood. We addressed the Suntory partnership in regards to the partnership in Australia, France, Ireland and New Zealand. We didn't yet account for the Belgium and Luxembourg launch, to be honest I don't think the impact will be huge. But of course it is good to see them making progress
Hi there, do you have taken into account in your analysis that Celsius has signed a distribution agreement with Suntory Beverage & Food Benelux for Belgium and Luxembourg on the 17th of March?
In the article, it is said: "The expansion follows successful launches in Australia, France, Ireland, New Zealand and the United Kingdom".
Hi Maxime, I addressed this in my initial analysis from October. However, I don’t think this partnership alone is enough for rapid international growth. Imo a stronger distribution partner is needed. With Celsius generating $74 million in international sales, it could take years to reach significant scale at their current pace.
How could you have addressed this in October 2024 while it happened in March 2025? Thanks for your answer!
Sorry I misunderstood. We addressed the Suntory partnership in regards to the partnership in Australia, France, Ireland and New Zealand. We didn't yet account for the Belgium and Luxembourg launch, to be honest I don't think the impact will be huge. But of course it is good to see them making progress